Verena Keller is the Managing Director Sales, Marketing and Product at Know Your Stuff – an online platform that makes the textile supply chain fully transparent and traceable from fibre to finished product. In this episode, Verena Keller explains why there is an ever-growing desire to know where products came from as well as how and by whom they were made.
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With the aim of enabling more transpar-ency for consumers concerning the textile supply chain, Verena Keller and Caspar Flockenhaus founded the start-up “Know your stuff” at the beginning of 2020. By simply scanning a QR code on a garment, customers can directly and easily track the journey of the respective garment in a retail- or online shop.
Know your stuff: QR-Code am Kleidungsstück scannen und erfahren, woher es kommt.
Nachhaltige Produktionsbedingungen werden auch beim Kauf von Sportbekleidung immer wichtiger.