knowyourstuff at SPORTSFASHION 4/2020

With the aim of enabling more transpar-ency for consumers concerning the textile supply chain, Verena Keller and Caspar Flockenhaus founded the start-up “Know your stuff” at the beginning of 2020. By simply scanning a QR code on a garment, customers can directly and easily track the journey of the respective garment in a retail- or online shop.

It was particularly important to the founders to make the production facilities and their em-ployees, and thus the people behind the products visible. The focus here is always on an appealing and easily accessible presentation of the many certificates, standards and various social and ecological measures by brands and their pro-ducers. Brands can simply register on Know your stuff’s digital platform and create a pro-file together with their partners. In this way, the many investments in high-quality produc-ers can easily be made visible on the market, individually and authentically per garment. Become part of this network, and open the tex-tile industry’s black box together with Know your stuff. You can find further information at www.knowyourstuff.de, on YouTube channel, Instagram and LinkedIn account.

SPORTS FASHION MAGAZIN 4/2020

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