Look behind the label and be in the know

Learn more about the production of your clothing

Whether it’s a top, jeans, or sweater: before you get to hold your favorite piece of clothing, it’s already gone through quite a bit. Want to know what exactly? With know your stuff, you can easily find out more about the production of your clothing.

From individual fibres through the yarn and the fabric to tailoring and sewing: when you scan the QR code, know your stuff provides you with complete information about the story of the creation of your favorite piece of clothing.

Discover the journey your garment has taken



The soul of every garment. produced synthetically or naturally. Derived from animals or plants, or processed using cutting-edge technologies to meet specific performance needs 

know your stuff provides comprehensive information about the fibres and their origin. 



In this step, your fibres are spun or twisted into the first component of your future garment. From traditional techniques to cutting-edge technology, the spinning process is the foundation of the future textile product.

Scan the QR code to learn where this step in producing your garment took place. Get to know the people who made the yarn for your clothing.



Knitting, weaving, and working: these are just some of the techniques used to finally create your fabric. Would you like to know what technique was used to make the fabric for your piece of clothing – and more importantly, who made it?

Scan the QR code and take a journey through the production process of your clothing.


Tailoring and sewing

The most labor-intensive steps in clothing production are when it’s sewn together in your style and size, as well as when the buttons and zippers are added.

Scan the QR code to find out whether the work conditions and ecological parameters involved in your clothes’ production meet the high standards of social and ecological manufacturing.


How can clothing be produced sustainably?

There are many factors that can prompt manufacturers to produce their clothing more sustainably.

For example, the choice of materials. Organic cotton requires far less water than traditional cotton. Recycled polyester reduces plastic waste. Recycling also saves resources, like the petroleum used to manufacture polyester.

Many auxiliary products and chemicals are used to manufacture clothing. The auxiliary products and dyes contained in the clothing are strictly regulated in the production of sustainable fashion.

In addition, manufacturers can also increase the sustainability of their clothing by increasing the processing quality. Clothing that’s better processed is more durable and can be used longer, which also saves resources.

How can I recognize sustainably manufactured clothing?

know your stuff provides comprehensive information on the production of your clothing – from the choice of materials to the finished garment. 

This allows you to find out where and in what conditions your garment was produced and more easily identify sustainable pieces of clothing.